What is Social Media Marketing?

What is Social Media Marketing?

guys, what is Social Media Marketing and why it is important to use for the promotion of the products and services. See, In the 21st century, the generation is more engaged in their phones or computer or laptop on social media sites. As of today’s most the companies customers are generated through Social Media channels.

According to the global digital report that includes:

  • The number of internet users worldwide in 2019 is 4.388 billion, up 9.1% year-on-year.
  • The total number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year.
  • The number of mobile phone users in 2019 is 5.112 billion, up 2% year-on-year.
Usage of social media sites

What exactly is social media?

Basically, social media is an online platform that provides users the opportunity to share their views, ideas, thoughts . They give opportunities to the user to connect with any person across the world. these social media sites have total revolutionize the communication method.

And today’s corporate world has also understood how important are social media is. So, to survive in this competitions world you have to plan your strategies so that it can give you a first-mover advantage. That’s why social media marketing is important for companies to tackle upcoming business competitions.

Social media marketing – Definition

Social media marketing is known as SMM. This is the one of the digital marketing techniques to attract audiences.“Social media marketing is the process of gathering or gaining traffic through social media sites”.Smm in digital marketing has changed the perspective of attracting customers.

Here are some of the social media sites:

Here is the list of the most recognized social media sites:


Facebook-“Connect and share with the people in your life”

facebook is one of the oldest social media platforms with 2.41 billion active users daily. This was the first social media site that helped the people to connect and share their views and ideas worldwide.


Whatsapp-“Simple.Secure.Reliable messaging”

Whatsapp is one of the most recognized social media apps when it comes to messaging communication. As in today’s total active users of Whatsapp is 600 Million. This social media site has changed the whole way of messaging as they have included features like status, emoji and so on.


Instagram-“Capture and share the world moments”

Instagram is a mobile or desktop and internet-based sharing platform that allows the users to share their photos and videos across the world. The total no. of active users of Instagram is 500 Million.


Twitter-“What’s happening”

Twitter is an American online news and social networking service on which users interact and share their posts with messages known as “tweets”. As of today, there total active users are 321 Million.

You Tube

YouTube-“Broadcast yourself”

YouTube is the video-sharing platform that gives opportunities to the users to watch the video he likes and also give the chance to share their videos as well so that other people can also know you. As of today, the total number of people who use YouTube – 1,300,000,000.

There are sites as well which are highly used in all over the world such as:

There are several other sites available in the world. So, my advice is to use them for generating more traffic and covers more geographic areas as possible. If you like this blog, please comment below and be a member of our new family.

You can also watch our tutorials on digital marketing / social media marketing :


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